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    <lastmod>2018-09-20</lastmod>
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    <lastmod>2018-09-19</lastmod>
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    <lastmod>2019-06-04</lastmod>
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    <loc>https://parker-portfolio.com/intro</loc>
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    <lastmod>2019-05-21</lastmod>
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      <image:title>Home - Driving student engagement.</image:title>
      <image:caption>A Chrome Extension that packages traditional and AI-powered tools for teachers. More Details</image:caption>
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      <image:title>Home - Bringing people back together.</image:title>
      <image:caption>Event planning as easy as ordering food to get people back together after COVID. More Details</image:caption>
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      <image:title>Home - Onboarding at your own pace.</image:title>
      <image:caption>A self-paced set of learning challenges designed to minimize classroom disruption. More Details</image:caption>
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      <image:caption>An AI-powered system for B2B marketing and personalized experiences at scale. More Details</image:caption>
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    <lastmod>2024-12-05</lastmod>
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      <image:title>Case Study: AI-Empowered Digital Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Case Study: AI-Empowered Digital Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Case Study: AI-Empowered Digital Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ba0e5a045776e3ae5acf24e/549fcc2a-1b1f-43ec-b361-951b9601e8fb/Leed+Personas.png</image:loc>
      <image:title>Case Study: AI-Empowered Digital Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ba0e5a045776e3ae5acf24e/ed62fe91-e147-41c7-9e63-5508de4aafad/Social+Chair+Mocks.png</image:loc>
      <image:title>Case Study: AI-Empowered Digital Marketing - Event Planning</image:title>
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      <image:title>Case Study: AI-Empowered Digital Marketing - Education Tech</image:title>
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    <lastmod>2024-10-15</lastmod>
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      <image:title>Onboarding - Learn-by-doing to drive adoption.</image:title>
      <image:caption>Interactive tours placed around the various apps and interactive areas of the screen allowed teachers to explore using “learn-by-doing” methodology, in their own time.</image:caption>
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      <image:title>Onboarding - Practice center for continuous education.</image:title>
      <image:caption>Centralizing all of the content for app tours, resources and videos allowed teachers to take advantage of dedicated learning time with as much content as they would like to consume, as well as customized learning plans they can build for themselves.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ba0e5a045776e3ae5acf24e/b7c17b7a-50b3-494e-8b21-ab3975d746f9/Frame+2608373.png</image:loc>
      <image:title>Onboarding - Non-disruptive hints with option to email.</image:title>
      <image:caption>Just as important as opening is the ability to move, hide, and pin widgets so that lesson content is being highlighted, not hidden. With such a diverse user population, flexibility in the visibility controls is paramount so that anyone can use it to their liking.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://parker-portfolio.com/case-study-call-center-ai-copy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-12-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ba0e5a045776e3ae5acf24e/8d6dbcae-7e59-4223-ac98-6c202b9521b7/Frame+26093423.png</image:loc>
      <image:title>Case Study: Rounding Notes - Familiar and collaborative content creation.</image:title>
      <image:caption>We wanted to pull users off of Google Docs, which means we wanted to recreate the best parts of it while also improving where it did not create any type of learning curve or uncertainty. Everything here lives where they would expect it to live, but newer features like AI tools and workflow automation are seamlessly integrated.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ba0e5a045776e3ae5acf24e/6d5f9224-79a8-4f71-8cb9-838592b7d4a5/Frame+26093425.png</image:loc>
      <image:title>Case Study: Rounding Notes - Accessible, down-to-the-scroll page analytics.</image:title>
      <image:caption>The the page content being the centerpiece of the CMS, we realized that the page performance must also be granular enough to know exactly how people are interacting with it and if it’s contributing to company goals. This is why analytics were applied onto every page to see scroll depth, overall performance, and performance of specific assets.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ba0e5a045776e3ae5acf24e/9e77bd42-4198-43ae-9879-d8d569538fb3/Frame+26093424.png</image:loc>
      <image:title>Case Study: Rounding Notes - Extensible to rendered page editing.</image:title>
      <image:caption>With familiarity being key, but design control also being paramount, we designed the page editor to work on templated pages or rendered, one-off page types. This way our marketers can feel the same comfort editing an actual web page as they can any basic document.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://parker-portfolio.com/event-planning-case-study</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-12-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ba0e5a045776e3ae5acf24e/978635dd-a529-4655-9724-6b8f1104b4d0/Social+Chair+2nd+Experiments++Large.jpeg</image:loc>
      <image:title>Case Study: Event Planning at Local Venues - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ba0e5a045776e3ae5acf24e/ed62fe91-e147-41c7-9e63-5508de4aafad/Social+Chair+Mocks.png</image:loc>
      <image:title>Case Study: Event Planning at Local Venues - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ba0e5a045776e3ae5acf24e/c848a2f2-471f-40e1-abf7-4b1fd31d0112/Social+Chair+Ideation.png</image:loc>
      <image:title>Case Study: Event Planning at Local Venues - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ba0e5a045776e3ae5acf24e/1596f279-fba7-42ff-ba81-e6051bfb58e6/Social+Chair+First+Version.png</image:loc>
      <image:title>Case Study: Event Planning at Local Venues - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ba0e5a045776e3ae5acf24e/19f8b170-d352-4f30-989a-07ee20cdf5d8/Social+Chair+Jobs+to+Be+Done.png</image:loc>
      <image:title>Case Study: Event Planning at Local Venues - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ba0e5a045776e3ae5acf24e/0a4db59a-3db8-43ff-933b-e9e3345c1d3c/Leed+Device+Mocks.png</image:loc>
      <image:title>Case Study: Event Planning at Local Venues - Digital Marketing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ba0e5a045776e3ae5acf24e/b8d8a50d-2158-4f45-b657-28adf9041792/Social+Chair+Second+Pass.png</image:loc>
      <image:title>Case Study: Event Planning at Local Venues - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ba0e5a045776e3ae5acf24e/9556d77a-d0ef-4a93-90be-389466535c43/Social+Chair+Final.png</image:loc>
      <image:title>Case Study: Event Planning at Local Venues - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ba0e5a045776e3ae5acf24e/40b4977f-5a3a-494c-a942-87de3c17b582/Social+Chair+1st+Round+Experiments+Large.jpeg</image:loc>
      <image:title>Case Study: Event Planning at Local Venues - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ba0e5a045776e3ae5acf24e/fdff40a2-04ad-4802-ac14-098654c2501d/Promethean+Mock.png</image:loc>
      <image:title>Case Study: Event Planning at Local Venues - Education Tech</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ba0e5a045776e3ae5acf24e/524a6f10-db7b-473e-a2ee-3f11ea24f1ec/Social+Chair+Desktop.png</image:loc>
      <image:title>Case Study: Event Planning at Local Venues</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ba0e5a045776e3ae5acf24e/04a6bcd7-0ffb-4c21-ae01-3b647c1d3c91/Social+Chair+Personas.png</image:loc>
      <image:title>Case Study: Event Planning at Local Venues - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://parker-portfolio.com/unified-ed-product-case-study</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-12-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ba0e5a045776e3ae5acf24e/6bf96b3d-242a-4811-99eb-0746554b766e/Extension+Iterations.png</image:loc>
      <image:title>Case Study: Unified Educational Product - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ba0e5a045776e3ae5acf24e/e612a2db-6d52-407f-b73f-d0b94a978baa/JTBD.png</image:loc>
      <image:title>Case Study: Unified Educational Product - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ba0e5a045776e3ae5acf24e/f37215e7-bb92-4f61-a3c9-684de98e354a/Extension+Menu+and+Timer.png</image:loc>
      <image:title>Case Study: Unified Educational Product - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ba0e5a045776e3ae5acf24e/073819ec-9783-4906-a737-1f9bed89a44e/Extension+Opportunity+in+Flow.png</image:loc>
      <image:title>Case Study: Unified Educational Product - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ba0e5a045776e3ae5acf24e/30de4a32-fdb6-4a4a-9c6d-469258988715/Extension+Recommended+Strategy.png</image:loc>
      <image:title>Case Study: Unified Educational Product - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ba0e5a045776e3ae5acf24e/29d5189c-2a64-4060-bb53-5647cdbe9025/Extension+Planner+Ideation.png</image:loc>
      <image:title>Case Study: Unified Educational Product - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ba0e5a045776e3ae5acf24e/67a4546c-9d7b-4ac5-8f09-248db3ee4ee9/Chrome+Extension+First+Pass.png</image:loc>
      <image:title>Case Study: Unified Educational Product - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ba0e5a045776e3ae5acf24e/10303ea0-3ef0-49fb-be3d-b84541884589/%E2%80%9CPlaylist%E2%80%9D+open+out+of+PTA+launcher.png</image:loc>
      <image:title>Case Study: Unified Educational Product - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ba0e5a045776e3ae5acf24e/2e6dc2fc-5269-4d4a-a2f5-6080bc1d72f9/Promethean+Personas.png</image:loc>
      <image:title>Case Study: Unified Educational Product - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ba0e5a045776e3ae5acf24e/5140e6ac-15ab-4a94-884e-f8e6e2bc641f/Extension+App+v+Ext+Approaches.png</image:loc>
      <image:title>Case Study: Unified Educational Product - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ba0e5a045776e3ae5acf24e/81feaca8-1fc8-4cc8-bc55-3d48414d757d/Slides+Add-On+First+Pass.png</image:loc>
      <image:title>Case Study: Unified Educational Product - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ba0e5a045776e3ae5acf24e/b6298099-c69e-4bed-81e8-fc9abc34e6b4/Flashcard+Builder.png</image:loc>
      <image:title>Case Study: Unified Educational Product - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ba0e5a045776e3ae5acf24e/66c9871d-1ed6-418c-b18b-4cdbfe9f1bdf/Planner+Widget.png</image:loc>
      <image:title>Case Study: Unified Educational Product - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ba0e5a045776e3ae5acf24e/fdff40a2-04ad-4802-ac14-098654c2501d/Promethean+Mock.png</image:loc>
      <image:title>Case Study: Unified Educational Product - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ba0e5a045776e3ae5acf24e/0a4db59a-3db8-43ff-933b-e9e3345c1d3c/Leed+Device+Mocks.png</image:loc>
      <image:title>Case Study: Unified Educational Product - Digital Marketing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ba0e5a045776e3ae5acf24e/7bb9ad01-1f29-47e6-aaa3-ccaacb9b934c/Extension+Planner+Oppty.png</image:loc>
      <image:title>Case Study: Unified Educational Product - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ba0e5a045776e3ae5acf24e/7db44862-ed35-41fc-ad5a-00bb11e0b994/Extension+Current+Strategy.png</image:loc>
      <image:title>Case Study: Unified Educational Product - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ba0e5a045776e3ae5acf24e/ed62fe91-e147-41c7-9e63-5508de4aafad/Social+Chair+Mocks.png</image:loc>
      <image:title>Case Study: Unified Educational Product - Event Planning</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ba0e5a045776e3ae5acf24e/35557743-8e18-479c-b301-e434bbb18c68/Extension+Current+Tools.png</image:loc>
      <image:title>Case Study: Unified Educational Product - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ba0e5a045776e3ae5acf24e/74ea6be4-0d8e-4ef5-a77a-0947a401685b/Screenshot+2024-12-04+at+2.57.01%E2%80%AFPM.png</image:loc>
      <image:title>Case Study: Unified Educational Product - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ba0e5a045776e3ae5acf24e/c1a51872-f2b1-4fa8-942e-622f2162528e/Extension+AI+Opportunity.png</image:loc>
      <image:title>Case Study: Unified Educational Product - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ba0e5a045776e3ae5acf24e/19f4f3a5-6d2a-4745-95df-872c4cc92a98/Time+Block+Editor+Modal.png</image:loc>
      <image:title>Case Study: Unified Educational Product - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
</urlset>

