Case Study

A unified teacher toolset inside familiar web solutions.

Every minute counts in a classroom and the slightest distraction can send the class off track. This project aimed to create a toolbox that was easy to use inside of their existing comfort zones to keep students engaged.

process

Market research, user interviews via UserTesting.com, unmoderated task-oriented usability testing, & in-person focus group testing.

problems

Promethean’s software offering was disjointed, inconsistent, dependent on OS, failed to incorporate AI, and lacked both user adoption and revenue generation.

results

Championing new strategy shifted overall company priorities away from lesson content towards engagement-driving plugins to improve student engagement of existing content; implementation of a unified product by way of Chrome extension and widgets is now currently underway.